Ford

ARENACINE led the production of "Nuestra Raza" for FORD, showcasing the new Ford Maverick and its truck lineup in extreme sports and outdoor adventure settings. The shoot captured the connection between drivers' spirit and the toughness of the vehicles, highlighting their performance in challenging terrains. ARENACINE managed the logistics, production direction, locations, casting, and technical execution, ensuring a dynamic and high-impact production. The result was a powerful and authentic commercial that reinforces FORD’s identity and its bond with those who seek limitless adventure.