Adidas | YPF | Messi

ARENACINE produced a unique commercial for YPF, Messi, and Adidas, promoting the official summer soccer ball in Argentina. Filmed in Buenos Aires and Mar del Plata, the project combined humor, energy, and Messi’s iconic presence. We managed production logistics, location coordination, casting, art direction, and technical execution, working alongside LABHOUSE and a high-level team. The result was a vibrant and authentic commercial that connects with the audience, strengthening YPF and Adidas' identity in the world of sports.