Martin Fierro | 2017

Myriam Bunin: "Women Inspire Me"

With a solid journalism career, she created a new way of portraying the lifestyle universe through a simple and everyday perspective. She celebrated a decade at the helm of Con Estilo, a show where she interviewed local and global celebrities in unforgettable settings around the world, earning a Martín Fierro del Cable award in 2017.

More Than a Decade in the Spotlight

For over a decade, Myriam Bunin has taken audiences on a journey through the world of lifestyle with her show Con Estilo on A24. This year, she was honored with the prestigious Martín Fierro award.

With more than thirty years in the media industry and a lifetime dedicated to communication, journalist Myriam Bunin has carved out a niche in a format that many have attempted, but few have managed to sustain. For ten years, she has lit up A24’s screen with her lifestyle magazine Con Estilo, a show that ultimately earned her the Martín Fierro award.

In an exclusive interview with Infobae, the self-proclaimed "neighborhood girl"—though clearly possessing a cosmopolitan background—shared the secrets of the everyday universe that captivates women. "Passion has always driven me. At 13, I discovered my calling—communication—and that’s what I’ve done all my life," she said enthusiastically.

A Journalist at Heart

A true journalist, Bunin began her career in print media and navigated multiple platforms within the communication industry. "The 80s were incredible—everything was waiting to be discovered. In every assignment, I focused on what was happening behind the scenes. I covered rising stars like Ricardo Darín, Darío Grandinetti, and Carlos Calvo, but I also observed what they ate, what they wore, how they walked. When Balbín passed away, the media focused on the main story, but I went into the hospital, spoke to the nurse. I’m motivated by showing the everyday details," she recalled.

She worked on well-known shows such as Vivir Mejor alongside Dr. Alberto Cormillot on radio and later appeared on television programs like Acoso Textual, Desayuno with Víctor Hugo, and was even invited to collaborate with Jorge Lanata.

Curious and multifaceted, yet always with a broad perspective, in 1985 she created Unique, a "school for women of life," inspired by Jane Fonda’s concept of uniting body and mind. "In a loft, I developed a system where students were trained in various disciplines—body expression, image, fashion. I trained up to 5,000 people, from domestic workers to ambassadors' children," said Bunin, who was once married to Jorge Fontevecchia. The project lasted ten years and featured figures like Fabián Medina Flores and Araceli González.

A Vision Turned into a Show

One day, she decided to channel all her experiences into a 30-minute capsule format where Argentina’s and the world’s biggest stars shared their most intimate spaces—whether in parks, art galleries, or dressing rooms, revealing their personal lives, even their homes.

"The show is human, noble, and carefully crafted. The team is young and had never done television before. I handle the editorial production, establish contact with guests, and think about what might interest women. I love it when viewers approach me and say, 'I tried the snack you had on that episode with that guest.' I am passionate about women," she said.

A Simple and Elegant Style

• How would you define your style?
  "Elegant. Monochromatic. Simple. My favorite designer is Armani—to me, less is more. I style myself; I don’t decorate myself. I do my own makeup and look."

• You’ve interviewed people from various fields, from fashion and art to entrepreneurship. Was there someone who left a lasting impression?
  "Liza Minnelli. She was turning 60, and I surprised her with a gift in Punta del Este. In return, she ended up giving me her eyelashes. Minutes before boarding her plane, she stopped to say goodbye, calling me by name—she had remembered me."

Her experiences have been diverse. "Pepito Cibrián welcomed me into his extravagant home and gifted me a bracelet that belonged to his mother. And in an interview with Araceli González, she suddenly remembered that her daughter had been ‘dropped’ from Fashion Week. Furious, she turned to the camera and addressed the production team directly."

Beyond Work: Her Other Passions

• Besides work, what other passions drive you?
  "Passions are everything. I’m privileged to reflect what I truly love. I adore cinema, art, design, and aesthetics. I travel with my little camera and document where locals get massages in Thailand."

• We live in the age of social media, influencers, and YouTubers showcasing their lifestyles. How do you see this phenomenon?
  "It’s all a lie. They don’t know anything. They look at themselves in the mirror, talk, and become successful. I don’t know any of them. I care about context, education, who they admire, what they’ve read. Everything seems so shallow—they have eight million followers but know nothing about them."

• Did you make time for motherhood?
  "I became a mother young. I got married early. At first, it was challenging, and I decided to put my journalism career on hold, but I never stopped being a journalist. As my children grew, I gradually returned to work because it’s in my soul. When your calling comes first, your profession is part of your very being."