interview
Nicolas Taylor | Founder
08.08.24
/
7 min.
by
Canvas REBEL
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Alright – so today we’ve got the honor of introducing you to Nicolas Taylor. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Nicolas thanks for taking the time to share your stories and insights with us today. Growth is exciting, but from what we’ve seen across thousands of conversations with entrepreneurs it’s also dangerous if costs aren’t watched closely – sometimes costs can grow out of control outpacing revenue growth and putting the viability of the entire business at risk. How have you managed to keep costs under control?
Keeping costs under control is one of the most important tasks for a producer. It allows us to have total visibility of the project, which is beneficial for moving forward quickly and confidently. When it comes to the company’s overall costs, having control and visibility enables us to project and plan our future steps and strategies with greater certainty and support.
In our first experience with a large project and a significant budget, we remember that due to our enthusiasm and eagerness to do everything and meet the client’s needs, we ran the risk of losing money by neglecting the budget updates at times. That first experience taught us that control must be constant because a moment of oversight can lead to mistakes, and the costs can be very high.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am Nicolás Taylor, the founder of ARENACINE, a global content studio with offices in Los Angeles, Buenos Aires, and Barcelona. With over 14 years of experience in the audiovisual industry, I have been fortunate to work with a variety of clients and production companies on projects ranging from advertising to documentaries and television programs.
Originally from Argentina and currently based in Los Angeles, my journey in the audiovisual world began with a deep passion for visual storytelling. Throughout my career, I have learned that production is not just about technique, but about fundamental values like collaboration, creativity, and respect. I am convinced that every project is an opportunity to connect with others and to build an environment where ideas can flow freely.
At ARENACINE, we apply these same principles. We are dedicated to bringing authentic and meaningful stories to life. Although we have only been in the industry for 7 years, our passion for creation and our constant pursuit of excellence have allowed us to stand out in the production of television programs, films, documentaries, branded content, and advertisements.
One of the most significant challenges we faced was adapting to a changing and competitive environment at the start of our journey. The COVID-19 pandemic brought a series of unexpected obstacles, from halted shoots to uncertainty in project financing. However, instead of giving up, we seized the opportunity to reinvent ourselves. We implemented new technologies to facilitate remote work and found creative ways to continue producing content, which allowed us not only to survive but also to grow during a time of crisis. This experience strengthened our collaborative spirit and taught us the importance of adaptability in the entrepreneurial world.
Every project we undertake at ARENACINE is a new adventure, and we work tirelessly to ensure that every detail is carefully considered. From the initial conception of an idea to the post-production and distribution stages, we pour our hearts into each production, always seeking to highlight the best of every story.
Throughout our journey, we have had the privilege of working with major industry names like Amazon, Netflix, Hulu, and Paramount. Each collaboration has not only enriched our experience but also reaffirmed our commitment to telling stories that resonate with audiences.
The audiovisual industry has come a long way in recent decades. In the past, access to production and distribution was limited to a small number of studios and television networks, creating a rather closed environment. Productions were costly and often required large teams and resources that only a few could afford. Audiences were also limited to a couple of options at specific times, making programming a common event but with little room for diverse voices and narratives.
Today, the situation is radically different. The digital revolution has transformed the way we consume content. With the rise of streaming platforms like Netflix, Amazon, and Hulu, distribution has been democratized. Any creator with a story to tell now has the opportunity to reach global audiences. This has allowed for a wide range of voices and perspectives to emerge, enriching the audiovisual landscape with more diverse and authentic narratives.
Moreover, technology has evolved impressively. Today, advances in cameras, editing, and visual effects have made content production more accessible than ever. This has not only reduced costs but also raised quality expectations for each production. At ARENACINE, we benefit from these innovations, using cutting-edge tools to bring our stories to life in ways that were once unimaginable.
However, with these opportunities also come challenges. Competition is fierce, and audiences have nearly unlimited access to content from around the world. This means that, as creators, we must be more innovative and creative than ever to capture audience attention. In this new landscape, authenticity and emotional connection have become fundamental, and that is where ARENACINE excels, committed to telling stories that resonate and connect meaningfully.
How’d you build such a strong reputation within your market?
At ARENACINE, we believe that our success and reputation in the market are due to several key factors. First, our dedication to quality in every one of our products and services has been fundamental. We ensure that we offer exceptional experiences to our customers, which generates trust and loyalty.
Additionally, we have cultivated a strong focus on innovation, staying up-to-date with industry trends and adapting to the changing needs of our clients. We also value relationships within our community and collaborate with other industry players, which has strengthened our presence and credibility.
Finally, our commitment to exceptional customer service has allowed us to create lasting connections with our clients, who become our best ambassadors. All of this, along with transparent and effective communication, has been key to building our reputation.
Do you have any insights you can share related to maintaining high team morale?
At ARENACINE, we believe that managing a team and maintaining high morale are essential for success. Here are some tips we’ve found effective:
Open Communication: Foster an environment where everyone feels comfortable sharing ideas and concerns. Actively listening to team members helps build trust.
Recognition and Appreciation: Celebrating achievements, big and small, is fundamental. Recognizing effort and good work motivates the team and reinforces a sense of belonging.
Professional Development: Investing in employees’ growth by offering training and development opportunities not only enhances their skills but also shows that we value their future.
Encouraging Collaboration: Promote a collaborative work environment where teamwork is valued. This not only improves results but also strengthens interpersonal relationships.
Work-Life Balance: Respecting each team member’s personal time and fostering a healthy balance between work and personal life contributes to high morale and reduces burnout.
In the end, it’s about creating an environment where everyone feels valued, heard, and motivated to give their best.
Alright – so today we’ve got the honor of introducing you to Nicolas Taylor. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Nicolas thanks for taking the time to share your stories and insights with us today. Growth is exciting, but from what we’ve seen across thousands of conversations with entrepreneurs it’s also dangerous if costs aren’t watched closely – sometimes costs can grow out of control outpacing revenue growth and putting the viability of the entire business at risk. How have you managed to keep costs under control?
Keeping costs under control is one of the most important tasks for a producer. It allows us to have total visibility of the project, which is beneficial for moving forward quickly and confidently. When it comes to the company’s overall costs, having control and visibility enables us to project and plan our future steps and strategies with greater certainty and support.
In our first experience with a large project and a significant budget, we remember that due to our enthusiasm and eagerness to do everything and meet the client’s needs, we ran the risk of losing money by neglecting the budget updates at times. That first experience taught us that control must be constant because a moment of oversight can lead to mistakes, and the costs can be very high.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am Nicolás Taylor, the founder of ARENACINE, a global content studio with offices in Los Angeles, Buenos Aires, and Barcelona. With over 14 years of experience in the audiovisual industry, I have been fortunate to work with a variety of clients and production companies on projects ranging from advertising to documentaries and television programs.
Originally from Argentina and currently based in Los Angeles, my journey in the audiovisual world began with a deep passion for visual storytelling. Throughout my career, I have learned that production is not just about technique, but about fundamental values like collaboration, creativity, and respect. I am convinced that every project is an opportunity to connect with others and to build an environment where ideas can flow freely.
At ARENACINE, we apply these same principles. We are dedicated to bringing authentic and meaningful stories to life. Although we have only been in the industry for 7 years, our passion for creation and our constant pursuit of excellence have allowed us to stand out in the production of television programs, films, documentaries, branded content, and advertisements.
One of the most significant challenges we faced was adapting to a changing and competitive environment at the start of our journey. The COVID-19 pandemic brought a series of unexpected obstacles, from halted shoots to uncertainty in project financing. However, instead of giving up, we seized the opportunity to reinvent ourselves. We implemented new technologies to facilitate remote work and found creative ways to continue producing content, which allowed us not only to survive but also to grow during a time of crisis. This experience strengthened our collaborative spirit and taught us the importance of adaptability in the entrepreneurial world.
Every project we undertake at ARENACINE is a new adventure, and we work tirelessly to ensure that every detail is carefully considered. From the initial conception of an idea to the post-production and distribution stages, we pour our hearts into each production, always seeking to highlight the best of every story.
Throughout our journey, we have had the privilege of working with major industry names like Amazon, Netflix, Hulu, and Paramount. Each collaboration has not only enriched our experience but also reaffirmed our commitment to telling stories that resonate with audiences.
The audiovisual industry has come a long way in recent decades. In the past, access to production and distribution was limited to a small number of studios and television networks, creating a rather closed environment. Productions were costly and often required large teams and resources that only a few could afford. Audiences were also limited to a couple of options at specific times, making programming a common event but with little room for diverse voices and narratives.
Today, the situation is radically different. The digital revolution has transformed the way we consume content. With the rise of streaming platforms like Netflix, Amazon, and Hulu, distribution has been democratized. Any creator with a story to tell now has the opportunity to reach global audiences. This has allowed for a wide range of voices and perspectives to emerge, enriching the audiovisual landscape with more diverse and authentic narratives.
Moreover, technology has evolved impressively. Today, advances in cameras, editing, and visual effects have made content production more accessible than ever. This has not only reduced costs but also raised quality expectations for each production. At ARENACINE, we benefit from these innovations, using cutting-edge tools to bring our stories to life in ways that were once unimaginable.
However, with these opportunities also come challenges. Competition is fierce, and audiences have nearly unlimited access to content from around the world. This means that, as creators, we must be more innovative and creative than ever to capture audience attention. In this new landscape, authenticity and emotional connection have become fundamental, and that is where ARENACINE excels, committed to telling stories that resonate and connect meaningfully.
How’d you build such a strong reputation within your market?
At ARENACINE, we believe that our success and reputation in the market are due to several key factors. First, our dedication to quality in every one of our products and services has been fundamental. We ensure that we offer exceptional experiences to our customers, which generates trust and loyalty.
Additionally, we have cultivated a strong focus on innovation, staying up-to-date with industry trends and adapting to the changing needs of our clients. We also value relationships within our community and collaborate with other industry players, which has strengthened our presence and credibility.
Finally, our commitment to exceptional customer service has allowed us to create lasting connections with our clients, who become our best ambassadors. All of this, along with transparent and effective communication, has been key to building our reputation.
Do you have any insights you can share related to maintaining high team morale?
At ARENACINE, we believe that managing a team and maintaining high morale are essential for success. Here are some tips we’ve found effective:
Open Communication: Foster an environment where everyone feels comfortable sharing ideas and concerns. Actively listening to team members helps build trust.
Recognition and Appreciation: Celebrating achievements, big and small, is fundamental. Recognizing effort and good work motivates the team and reinforces a sense of belonging.
Professional Development: Investing in employees’ growth by offering training and development opportunities not only enhances their skills but also shows that we value their future.
Encouraging Collaboration: Promote a collaborative work environment where teamwork is valued. This not only improves results but also strengthens interpersonal relationships.
Work-Life Balance: Respecting each team member’s personal time and fostering a healthy balance between work and personal life contributes to high morale and reduces burnout.
In the end, it’s about creating an environment where everyone feels valued, heard, and motivated to give their best.
Alright – so today we’ve got the honor of introducing you to Nicolas Taylor. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Nicolas thanks for taking the time to share your stories and insights with us today. Growth is exciting, but from what we’ve seen across thousands of conversations with entrepreneurs it’s also dangerous if costs aren’t watched closely – sometimes costs can grow out of control outpacing revenue growth and putting the viability of the entire business at risk. How have you managed to keep costs under control?
Keeping costs under control is one of the most important tasks for a producer. It allows us to have total visibility of the project, which is beneficial for moving forward quickly and confidently. When it comes to the company’s overall costs, having control and visibility enables us to project and plan our future steps and strategies with greater certainty and support.
In our first experience with a large project and a significant budget, we remember that due to our enthusiasm and eagerness to do everything and meet the client’s needs, we ran the risk of losing money by neglecting the budget updates at times. That first experience taught us that control must be constant because a moment of oversight can lead to mistakes, and the costs can be very high.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am Nicolás Taylor, the founder of ARENACINE, a global content studio with offices in Los Angeles, Buenos Aires, and Barcelona. With over 14 years of experience in the audiovisual industry, I have been fortunate to work with a variety of clients and production companies on projects ranging from advertising to documentaries and television programs.
Originally from Argentina and currently based in Los Angeles, my journey in the audiovisual world began with a deep passion for visual storytelling. Throughout my career, I have learned that production is not just about technique, but about fundamental values like collaboration, creativity, and respect. I am convinced that every project is an opportunity to connect with others and to build an environment where ideas can flow freely.
At ARENACINE, we apply these same principles. We are dedicated to bringing authentic and meaningful stories to life. Although we have only been in the industry for 7 years, our passion for creation and our constant pursuit of excellence have allowed us to stand out in the production of television programs, films, documentaries, branded content, and advertisements.
One of the most significant challenges we faced was adapting to a changing and competitive environment at the start of our journey. The COVID-19 pandemic brought a series of unexpected obstacles, from halted shoots to uncertainty in project financing. However, instead of giving up, we seized the opportunity to reinvent ourselves. We implemented new technologies to facilitate remote work and found creative ways to continue producing content, which allowed us not only to survive but also to grow during a time of crisis. This experience strengthened our collaborative spirit and taught us the importance of adaptability in the entrepreneurial world.
Every project we undertake at ARENACINE is a new adventure, and we work tirelessly to ensure that every detail is carefully considered. From the initial conception of an idea to the post-production and distribution stages, we pour our hearts into each production, always seeking to highlight the best of every story.
Throughout our journey, we have had the privilege of working with major industry names like Amazon, Netflix, Hulu, and Paramount. Each collaboration has not only enriched our experience but also reaffirmed our commitment to telling stories that resonate with audiences.
The audiovisual industry has come a long way in recent decades. In the past, access to production and distribution was limited to a small number of studios and television networks, creating a rather closed environment. Productions were costly and often required large teams and resources that only a few could afford. Audiences were also limited to a couple of options at specific times, making programming a common event but with little room for diverse voices and narratives.
Today, the situation is radically different. The digital revolution has transformed the way we consume content. With the rise of streaming platforms like Netflix, Amazon, and Hulu, distribution has been democratized. Any creator with a story to tell now has the opportunity to reach global audiences. This has allowed for a wide range of voices and perspectives to emerge, enriching the audiovisual landscape with more diverse and authentic narratives.
Moreover, technology has evolved impressively. Today, advances in cameras, editing, and visual effects have made content production more accessible than ever. This has not only reduced costs but also raised quality expectations for each production. At ARENACINE, we benefit from these innovations, using cutting-edge tools to bring our stories to life in ways that were once unimaginable.
However, with these opportunities also come challenges. Competition is fierce, and audiences have nearly unlimited access to content from around the world. This means that, as creators, we must be more innovative and creative than ever to capture audience attention. In this new landscape, authenticity and emotional connection have become fundamental, and that is where ARENACINE excels, committed to telling stories that resonate and connect meaningfully.
How’d you build such a strong reputation within your market?
At ARENACINE, we believe that our success and reputation in the market are due to several key factors. First, our dedication to quality in every one of our products and services has been fundamental. We ensure that we offer exceptional experiences to our customers, which generates trust and loyalty.
Additionally, we have cultivated a strong focus on innovation, staying up-to-date with industry trends and adapting to the changing needs of our clients. We also value relationships within our community and collaborate with other industry players, which has strengthened our presence and credibility.
Finally, our commitment to exceptional customer service has allowed us to create lasting connections with our clients, who become our best ambassadors. All of this, along with transparent and effective communication, has been key to building our reputation.
Do you have any insights you can share related to maintaining high team morale?
At ARENACINE, we believe that managing a team and maintaining high morale are essential for success. Here are some tips we’ve found effective:
Open Communication: Foster an environment where everyone feels comfortable sharing ideas and concerns. Actively listening to team members helps build trust.
Recognition and Appreciation: Celebrating achievements, big and small, is fundamental. Recognizing effort and good work motivates the team and reinforces a sense of belonging.
Professional Development: Investing in employees’ growth by offering training and development opportunities not only enhances their skills but also shows that we value their future.
Encouraging Collaboration: Promote a collaborative work environment where teamwork is valued. This not only improves results but also strengthens interpersonal relationships.
Work-Life Balance: Respecting each team member’s personal time and fostering a healthy balance between work and personal life contributes to high morale and reduces burnout.
In the end, it’s about creating an environment where everyone feels valued, heard, and motivated to give their best.
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